I moved from Nigeria to the Netherlands in 2023.Since then, I've started six businesses here.
Adediwuraintransit is where I explain what I've learned, simply and honestly, so you don't have to work it out alone.
At a glance
Adediwuraintransit makes starting, running and growing a business in the Netherlands easy to understand, for first-time founders and for international entrepreneurs who have just arrived.
Building in the Netherlands since
2023
Followers across platforms
7,600+
Businesses started
6
Focus
Business, entrepreneurship, freelancing (ZZP), business news, Dutch business culture and founder life
How it started
Photo: Kazzy Photography
2023
My husband and I moved from Nigeria to the Netherlands.
KvK?
Starting a business here was confusing. The paperwork, the taxes, the unwritten rules of Dutch business culture, and no single place to find clear answers.
6×
Since arriving, I've started six businesses, testing what works, what doesn't and what really scales in the Dutch market.
Now
Instead of sending people to government websites, scattered forums and outdated advice, I started explaining it myself. That became Adediwuraintransit.
The dictionary for business in the Netherlands.
Seventeen subjects, from KvK registration to burnout. Keep scrolling to turn the pages.
CoverBusiness in the Netherlands
The dictionary for business in the Netherlands.
Who it's for
Anyone curious about business in the Netherlands, including people with zero business knowledge. Pick the one that sounds most like you.
I'm
Start with these topics
Series to follow
Every week
1 of 8
Business Dutch 101
One Dutch business word or phrase at a time. Here are eight to start with. Tap the card to turn it over.
1 of 8
Why it exists
Mission
To make building a business in the Netherlands clear, accessible and less lonely, for everyone who wants to try.
Vision
To be the first place anyone thinks of with a question about business in the Netherlands, whether they're a student with an idea, a freelancer, an immigrant founder or an established business owner.
Why it matters
Thousands of new businesses are registered in the Netherlands every year. The rules are spread across many institutions, and the culture of doing business here is rarely explained.
What it stands for
ClarityComplex topics explained in simple words.
HonestyThe real picture, including the hard parts.
CommunityConnecting founders, not just informing them.
RelatabilityContent from someone building here too.
ReliabilityAccurate, up-to-date information people can trust.
What makes it different
One clear niche
Business specifically in the Netherlands. Nothing else.
All in one place
Guides, news, culture, events and stories that are usually scattered across many sources.
Beginners and experts
Someone with zero knowledge can follow along, and experienced owners still find value.
Told from the inside
Six businesses started here since 2023. The content is lived, not theoretical.
An international view
A bridge between Dutch business life and the growing community of international founders.
Community first
Events, spotlights and conversation that connect people to each other.
Press room
For journalists, producers, event organisers and brands. Everything you need to feature or book Adediwura.
She moved from Nigeria in 2023 and has started six businesses since■Meet the creator becoming the dictionary for business in the Netherlands■From newcomer to serial founder: building a business the Dutch way■Why international entrepreneurs are turning to social media for business answers■
Interview topics
1Six businesses in three years: what works, what fails and what scales in the Netherlands+
Lessons from starting six businesses in the Dutch market since 2023.
2Moving from Nigeria to the Netherlands and building from scratch+
Arriving in 2023, and what it took to start again in a new country.
3What it really takes to start a business in the Netherlands today+
The steps, the costs and the parts nobody explains.
4The rise of African and international entrepreneurs in the Netherlands+
Who is building here, and what they need.
5Dutch business culture through the eyes of an international founder+
Directness, negotiation, networking and the culture shocks.
6The freelance (ZZP) boom and the challenges freelancers face+
Taxes, clients, rates and rules for the growing number of ZZP'ers.
7How new policies and tax changes affect small businesses+
What changes mean in practice for the people running small businesses.
8Why founders struggle to find clear business information, and how creators are filling the gap+
Why social media has become a place to learn how business works here.
9Building businesses and a personal brand at the same time, as a woman and a wife+
Running several businesses while building Adediwuraintransit.
10The loneliness and mental health side of being a founder abroad+
The part of founding in a new country that rarely gets talked about.
11Business opportunities and gaps in the Dutch market+
Where the openings are, seen from the inside.
Ways to work together
For media houses
Interviews, features and profiles
Expert commentary on business news, policy changes and entrepreneurship
Guest appearances on podcasts, radio, TV and panels
Contributed articles and opinion pieces
For brands, organisations and events
Event coverage, hosting and moderation
Sponsored content with brands that serve business owners, such as banks, accounting tools and coworking spaces
Workshops and talks for founders, students and international communities
Partnerships with business networks, incubators, universities and municipalities
Bio for media use
One line
Adediwura is the creator behind Adediwuraintransit, the go-to platform for business in the Netherlands.
Short, about 60 words
Adediwura is a Nigerian entrepreneur and content creator who moved to the Netherlands in 2023 and has since started six businesses. Through Adediwuraintransit, she helps aspiring founders, freelancers and international entrepreneurs understand how to start and grow a business in the Netherlands, sharing practical guides, business news, events, founder stories and her own journey of building here.
Press photos
Photography: Kazzy Photography Full-resolution files on request via Instagram.
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